Finesse, an American start-up, challenges the tradition of fashion and deploys a set of artificial intelligence tools that allow us to know consumer preferences.
The start-up has received $45 million in investment, including former Twitter chief engineer Alex Roetter, Collective Health CEO Ali Diab, Hoxton Ventures, MaC Venture Capital, Mango Capital and Fab Fit Fun co-founder Sam Teller.
Founder and CEO Ramin Ahmari, wants to stop the overproduction of garments and wants to leverage data to produce clothing according to users’ tastes.
The official website faithfully reflects the idea of breaking with the usual canons of fashion and makes clear the concept of
change through style, society and sustainability
.
YOUR VOTES,
YOUR VOICE
YOUR BRAND.
Our artificial intelligence scrolls through the web to find out what’s trending. How do you measure it?
Do you like the dress? Vote up, pre-order, and be ready to copy it as soon as it drops.
The concept of the startup is all here, the user chooses which style or which dress suits him and pre-orders it at the lowest price and in less than 25 days it is on sale.
Behind the proposals put forward by Finesse are the tools of artificial intelligence, language analysis, statistical analysis, machine learning and deep learning that allow it to receive a continuous flow of invaluable feedback from all social platforms.
Finesse has the potential to predict the explosion of a future trend before it even goes viral, just think of how much style is now influenced by prominent personalities who create trends simply by wearing a garment or using a certain accessory. Fashion no longer parades on the catwalk, but between likes and comments on social media and thanks to this data Finesse is able to predict what the public will like ahead of time.
The manufacturing process in Finesse is also made fast thanks to the use of design and modeling software such as CLO3D, a tool that allows you to create clothes in 3D, to modify the models with colors and virtual fabrics.
The company aims to break not only the rules of fashion, in fact, in addition to emphasizing sustainability, it also opens the doors to the LGBTQ community, which is why all the startup’s products are designed for any gender.
In this futuristic vision of the fashion industry, VMEngine as an AWS Advanced Partner boasts the opportunity to offer its customers differentiated solutions in the field of artificial intelligence.
In fact, the Artificial Intelligence services offered by Amazon Web Services are open to different sectors, ranging from photo and video analysis
to personalizing the customer experience through machine learning, from the creation of prediction models based on machine learning to the prediction of potentially fraudulent online activities.
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